Both content and technical SEO errors should be avoided in search engine optimization in large cities like New York City or Los Angeles. It is, therefore, better to check your website right away and make sure that the following typical errors do not occur.
1. Big pictures & long loading times
The good design of a website includes images that both visitors and search engines like. According to an SEO expert, it is extremely important that the size and resolution of the images are optimized for the web. Too many and too large images prolong the loading time of a website, which leads to the jump of potential visitors.
If the website is not loaded within three seconds, a third of all visitors jump off again – and instead visit a competitor’s page. Check the loading time with tools like PageSpeed Insights. There you will find numerous other tips for improving the loading speed.
Important: Optimize your websites so that the pages are loaded in three seconds at the latest!
2. Pictures without description
Pictures loosen up the content and offer readers added value, at the same time they are regarded as an important tool for search engine optimization. The problem: Google cannot (yet) fully recognize the content of the images and depends on a description. In order for your images to appear in Google Image Search, you must describe them accordingly.
Important: Name the pictures thematically correct and fill in the old, descriptions of the pictures by integrating suitable keywords!
3. No new content
Create and adhere to a plan for publishing new content. It does not have to be daily or weekly but should take place regularly. Write a few posts in advance and ensure high quality. What is important here is that the contributions must offer readers added value.
4. Avoid keyword stuffing
The use of suitable keywords continues to be one of the most important SEO criteria. Someone that searches for a vacation home on Long Island, expects Websites that are exactly about that topic. For New York City SEO, you need to be a bit smarter. Until a few years ago, many website operators stuffed their pages with keywords, which made readers suffer. The assumption that a more frequent naming of keywords represents better information is no longer valid for Google! Instead, the search engines punish the so-called keyword stuffing today by a worse ranking. No wonder. A text in which “vacation home for Long Island” appears in every second sentence contradicts any understanding of a good language style.
SEO Error: Avoid Keyword Stuffing!
5. No meta-information & missing call-to-action
Search engines display the meta-title and the meta-description in their hits. Make sure that the meta information for each page is filled in and encourages the reader to click. Use matching keywords and a call-to-action like “Learn more now!” or “Order cheap now!” to attract readers to your site.
Tip: Enter unique meta information for each page!
6. Multiple used Title Tags
The Title tag is the heading of a page and informs about the following content. Do not enter identical titles for the subpages of your website so that search engines can index the page correctly and identify relevant contributions.
Tip: Each subpage needs a unique title tag, in which at best the respective keyword appears.
7. Broken links
If links in the menu, text or footer refer to a goal that is no longer reachable, the value of the post is reduced. Search engines punish texts with dead links with a worse ranking.
Tip: Make sure that all set links are accessible. For content management systems like WordPress, there are plug-ins like Broken Link Checker that automatically find dead links.
8. No social media
Social media websites such as Facebook, Youtube or Instagram are some of the promising ways in which you can attract potential visitors to your website. This is not just important for places with a lot of buzz, like when you’re performing an LA SEO service, but in general. The complete waiver is considered an SEO error. You should at least be active in a network and post new posts there regularly.
Tip: In the first step, consider which social network makes sense for you. On Facebook, for example, you can link posts, post photos, and videos, while Instagram is for pictures only and YouTube for movies.
9. Analysis tools are not used
How do visitors get to your website? With which keywords do which contributions rank high? Where do the visitors come from? What devices do they use and how long do they stay on your site? Where do they get off? These and many other questions are answered by analysis tools such as Google Analytics.
Tip: Use website analysis tools and optimize the content using the information!
10. Wrong keywords
What are potential visitors looking for on your website? The aforementioned analysis tools, as well as the Google Keyword Planner and Google Suggestions, give you valuable information. This lets you know what potential readers or customers are searching the web for. So-called longtail keywords consist of three or more words and are considered particularly effective for long-term search engine optimization.
Bonus Tip: Avoid duplicate content
Search engines try to display the best content. If several pages on your website have identical content or if you write a text very similar to that of your competitors, this will lead to a worse ranking. Each page must have unique content.
Tip: Don’t copy texts, which would already violate copyright, and create unique content! It’s the only way to set yourself apart from the competition.